Colorado Public Television - KBDI 12 PBS Denver - SUPPORT KBDI

In a recent Cone/Roper Corporate Citizenship Survey on cause-related marketing, consumers demonstrated sponsorship's ability to influence what and where they buy.

81% say they are likely to switch brands, when price and quality are equal, to support a cause.
80% say that a company's commitment to causes is important when they decide which businesses they want in their community.
77% say that a company's commitment to causes is important when they decide what to buy or where to shop.

KBDI-Channel 12 reaches viewers who are:

Affluent: 57% of KBDI viewers earn a household income greater than 50K; 22% earn a household income greater than 100K.
Educated: 20% of KBDI viewers have an advanced college degree.
Professional: 37% of KBDI viewers work in a professional, technical, or managerial occupation.

(Source: Nielsen, May 2002 and Media Audit Summer 2002)

No matter what type of business you're in or what your budget is, KBDI offers a sponsorship opportunity for your company that provides valuable on–air exposure and helps you reach the people you want to reach.

To learn more about spotlighting your business on KBDI, contact Paula Roth by e-mail or call (303) 296-1212, ext. 5044.

The Right Tree in the Right Place

Now is a great time to plant trees. When choosing a tree, it’s important to avoid planting one that will eventually grow into power lines. The small tree that seemed to fit well at the nursery can grow quickly, interfering with the power lines on your street or property.

Plant trees within 30 feet from power lines. Remember, too, that some utilities run underground. For your own safety, call 1-800-922-1987 for the exact location of underground electric and natural gas before you dig to plant a shrub or tree.

This reminder is brought to you by Xcel Energy, a proud sponsor of KBDI-Channel 12.

Current Sponsors